Market reports
Southampton
Southampton is a compact, densely populated adult social care market with a younger population than many neighbouring authorities, but a rapidly growing older population and significant levels of deprivation, frailty and complex need.
Last updated
- Adult social care market
Adult social care in Southampton
Southampton adult social care: 55.5% of long-term users need physical support, with nursing and specialist care the clearer local gaps.
- Key local challenges
Key challenges for adult social care in Southampton
34 pressures on Southampton adult social care. The 65-plus population is forecast to grow 18.2% by 2030, and the 80-plus population 28.9%.
- Starting a care service
Starting a care service in Southampton
Starting a care service in Southampton: test the local gap before registration. Vacancy is 6.8% and staff turnover is 22.7%.
- Primary care market
Primary care in Southampton
Primary care in Southampton: healthy life expectancy is 57.6 years for men and 59.0 for women, across seven primary care networks.
Thinking of starting a care service in Southampton?
Should I Start? gives a first reading on whether a care business looks commercially attractive in a given area, before you spend money on care registration.